by Whitney Dutton
I spent this semester working on staff as the public relations representative for the Magnolia magazine. My responsibilities included organizing fundraisers at restaurants, advertising around campus, and editing the final pages of the magazine. When the semester began I made it a goal to have the magazine more recognizable around campus. One of the first things I did was create an advertisement video for the televisions around campus. I also shared it on Facebook and YouTube. It can be viewed here. It was super cool to see something I created on my own be shown all around campus.
One of the best things about the internship was achieving my goal by the end of the semester. We received a record amount of submissions this semester. In fact, it was a 200% increase! I would like to think that the increase in social media advertisements and the video around campus helped to bring in so many submissions. I am proud to have been a part of the publication of this magazine.
by Cody Bryan
This summer I spent my internship with the Kirkwood Public Library as their Public Relations and Social Media intern. I had worked with them previously on a project for Maryville and they were eager to have me as a part of the team. Sarah Erwin and Deb Barry were my supervisors and they gave me complete control over the libraries Facebook and Twitter accounts, because that was all they had at the time.
As I began to look at their Facebook and Twitter pages I realized there was no real schedule for when to post and what to post, it was fairly unorganized. After looking at other libraries and how they went about posting on their social media sites, I began to form a plan for the libraries Facebook and Twitter. Once I began posting on a regular basis and posting content that is relevant to followers; I saw a boost in page views and interactions. I was able to gain 100 followers for their Facebook and Twitter pages and I also created an Instagram and LinkedIn account.
Check you their Facebook page at facebook.com/kirkwoodpubliclibrary and follow them on Twitter @KirkwoodLib.
by Nicole Burkemper
This semester I was an intern for St. Josephs Institute for the Deaf as a communication developer. St. Josephs has been around for 175 years and most are surprised to hear that there is no sign language use at this institution. During my time as an intern I had many different projects. My biggest project was creating social media guidelines and goals for SJI. I planned most of the posts according to different events that were happening and interesting facts about SJI.
I was able to help plan and set up for many different events, which was a fun and rewarding. Editing and writing blog posts were also part of my responsibilities. Interning at St. Josephs was such a great experience. The staff was so friendly and helpful and made my intern experience a great place for me to grow as a professional.
by Lindsey Conboy
My name is Lindsey Conboy and I am a senior strategic communication student. Throughout my education I was able to participate in two internships. The first internship that I participated in was a social media, marketing, and public relations position, working for the Delmar Loop Special Business District. This was a very fun internship that allowed me to build a stronger network within the St. Louis area. While working for the Loop Special Business District, I was responsible for monitoring their social media sites, writing weekly newsletters, writing blogs on the official website and organizing special promotional events. This position is open to roughly ten participants during the spring, summer and fall semesters. Postings can be found by monitoring their social media sites and a posting is usually uploaded on craigslist.com.
Loop Special Business District:
- Twitter: @TheDelmarLoop
After searching through potential job listings, I noticed that most of the jobs that I would like to apply for require three to five years of sponsorship coordination experience. I immediately decided that I needed to participate in an internship where I could get more experience with sponsorship coordination in order to be able to apply to the jobs that seemed interesting to me. I also wanted to see whether or not this particular type of work is something I would enjoy doing on a day-to-day basis. While working for the Loop Special Business District I was able to collaborate with the Missouri Ballet Theatre on one of our special events. I knew that they were looking for help and decided to approach them about developing my own internship position. They were thrilled to have me and welcomed me as their new sponsorship coordination, social media, and public relations intern.
Once I started working for the Missouri Ballet Theatre, I had a lot of work cut out for me. The ballet has very few staff members, which makes for a lot of work. However, this also gave me a lot of freedom to conduct my work on my own time and on my own schedule. This type of work environment is perfect for a busy student; however, the lack of structure can become very frustrating. One of my goals throughout the internship was to create a concrete basis for future interns to work off of. I developed a clear corporate sponsorship package and social media campaign that will allow future interns the ability to spend more time meeting the goals of the organization, rather than working on the basics. I would recommend this internship to students that are self-driven and enjoy a leas fair work environment.
Missouri Ballet Theatre:
Missouri Ballet Theatre is currently taking internship applications. Any one interested is encouraged to contact ballet board member Melissa Forck by emailing her at email@example.com. For more information on both the Loop Special Business District and Missouri Ballet Theatre internships, feel free to contact me on LinkedIn.com.