“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”
The universe of design, innovation and creativity lost one of its principal members this week, Steve Jobs. Simple excellence. That was the design philosophy behind Jobs leadership at Apple. He didn’t hire computer programmers or application developers. He hired artists, musicians, zoologist and writers, who built computers. He hired the crazy ones, the ones with a passion for what they do but moreover a passion for what they create. He hired the misfits.
Jobs expected excellence. He put creative people in an innovative environment and moved the nonsense of running a business out of the way. He inspired the misfits to listen to their intuition, not focus groups. He cultivated creativity. The results were nothing short of breakthrough. He and his team at Apple changed the way we listen, learn, create and collaborate. This is his legacy.
What is yours? What is your design philosophy, your mantra, your principle to live by? How or for what do you want to be remembered? What have you created today? What will you create tomorrow? I challenge each of us to find our inner misfit, our crazy idea. Then make it happen. Don’t wait for permission. Who are you really? Listen for your inner inspiration, then act. Run. Go make trouble. Jump dead center into the square hole. The early death of Steve Jobs reminds us, time is short. What are you waiting for?
Go build your legacy.