Earlier this month, several of our Sport Business Management students participated in a marketing project for Sanders Sports Marketing and the St. Louis Blues. The students were charged with obtaining Blues fans’ opinions of the staircase billboards located throughout the Scottrade Center. It will be a few weeks before we know the results of the project, but our students are already being thanked for a job well done.
“The help of your student team is much appreciated, both on behalf of Sanders Sports Marketing and the St. Louis Blues…We would love to work with your class to review some of my past sports marketing experiences from an entrepreneurs point of view and further discuss and listen to your inputs on how to proceed with leveraging what we have learned.” – Ron Sanders, CEO of Sanders Sports Marketing



