Many Connections. One U.

Alumni Profile

on February 11, 2013 by Janet Edwards

Hughey, ’89, promotes musicians, fundraises for wolves – but not at the same time

cheryl hughey 1

Not every job includes wine and cheese wolf howl events, but Cheryl Hughey’s does.  Hughey, ’89, has just started a new position at the Endangered Wolf Center in Eureka, Mo., coordinating the center’s annual fund. In addition, she continues to run Cheryl Hughey Promotions, her business providing public relations services to musicians and music events.

The Endangered Wolf Center, founded by famed conservationists Marlin and Carol Perkins, has worked to rescue several wolf species from extinction. The center used to be known as the Wild Canid Survival and Research Center. Hughey says the nonprofit is working to raise its profile nationally, while continuing to raise funds for storage buildings, trailers, tools and more that are helpful in the care of the wolves and the land at the center.

“It’s just such a compelling place,” Hughey said. Hughey said daytime visits to the center or evening events _ like the aforementioned wolf howl events _ help to educate members and the public about wolves and other canids. While the wine and cheese gatherings are for the 21-plus crowd, families are welcome to reserve spots at nighttime campfire gatherings, where staffers do howl at the wolves, in hopes that the wolves will howl back.

cheryl hughey 2Hughey’s interests remain varied. The Ballwin resident notes that as a teenager, she sang, played the trombone, the bass guitar and the piano. Cheryl  (Hale) Hughey majored in psychology and sociology at Maryville, and recalled that a priest used to let her practice on the piano in the chapel. She continues her interest in music by working with contemporary jazz musicians and others, helping them build a strong public relations foundation as well as assisting them with viral marketing, media stories and promotion.

Hughey is married to a well-known figure on campus, Special Services Supervisor Jerry Hughey. For years, the Hugheys served as foster parents, and they have a 21-year-old son, Larenzo.

Cheryl Hughey also has a black belt in taekwondo, adding that the martial arts lessons it taught her have been useful in life. “It gives you more confidence” and instills a commitment to “a high degree of integrity and never giving up.” She added, “When you’re a fundraiser, those are good qualities to have!”

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